We decided we needed a trial that would indicate whether or not engagement in Class Dojo was driven via students, or if parents themselves were motivated to check for updates and posts. We decided to go two weeks with no promotion to our students of any posts we made. We collected the data on views and likes, then spent a further two weeks promoting each post we made to our students. We collected the data again. We hoped that this would provide us with some data about parent motivation related to Class Dojo.
Unpromoted weeks average per post views Shaun: 25.7 Likes 5.5 Sonja 21.7 Likes 7 Promoted average per post views Shaun 24.5 Likes 5.1 Sonja 27.6 Likes 10.2 Sonja had a 5.9% increase in Views and a 3.2% increase in Likes during the promotion period. However Shaun’s results were a slight drop of 1.2% in Views and 0.4% in Likes. We find this these results inconclusive, however we have noticed that certain posts get a better response; possibly based on the information on the post notifications that they receive. How parents get notifications may be a subject of future aspect to research, but the first sentence of a post may well be the critical deciding factor for parents to open to view.
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Meetings and Minutes
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October 2016
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